Who Should Attend
The SMU DIGITAL ACCELERATOR™ programs are designed to help firms generate ROI through real-world project based training. The program prepares you to analyze, manage and build experiences that are unique and valuable in the marketplace. It provides participants with the strategy to solve messy, real-world problems and to communicate results. Participants gain technical, analytical, and communication skills through the Accelerator's project-based interdisciplinary curricula, which seeks to provide a comprehensive understanding of the new digital experience. It is appropriate for high-potential employees seeking to move up within their organization, as well as seasoned executives seeking to increase their understanding of the latest technologies and how to employ these technologies to drive ROI at their firm.
Participant titles may vary by particular program, but generally include the following:
Director of Business Development
Senior Marketing Manager
VP of Marketing
Director of Operations
Business Intelligence Manager